WOMEN'S DAY
Women’s Day: Transforming a global day into a communication opportunity
Visibility for professional women in key sectors
1. Campaign Objective:
On International Women’s Day (March 8), ComBoca saw an opportunity to highlight women working in some of the organizations we collaborate with, who are experts in different sectors, from logistics and finance to video games, sustainability and healthcare. The goal was to showcase their stories and thoughts about gender equality in their respective industries, generating quality content for media outlets and contributing to the public debate on the role of women in the workplace.
Results Achieved:
The campaign was a success, achieving significant media coverage and widespread dissemination of the women’s stories and professional perspectives.
- 10 articles: The initiative resulted in the publication of 10 media reports.
8 opinion pieces and interviews: Following our proposals, opinion pieces and interviews were published, highlighting the experiences and thoughts of women leaders in their respective fields.
3. How We Did It:
The communication strategy focused on providing valuable and engaging content for the media, was based on authentic stories from leading women:
- Creation of Customized Content: We began by gathering statements and quotes from professional women in different industries. They shared their perspectives on the challenges and progress in gender equality in their respective fields. These statements answered key questions about their experiences as women in their sectors and the most significant advances in gender equality.
- Layout and Distribution to Media: With all the information gathered, we designed an engaging content package that included both professional texts and images from our clients. This material was sent to key media outlets for free use in their articles and reports leading up to March 8th, ensuring wider dissemination and coverage.
- Personalized Proposals to Journalists: In addition to general distribution, we proposed specific interviews and articles with our clients to journalists specialists in gender equality, generating additional impact with exclusive content.
Thanks to this strategy, we were able to position our clients as expert voices in the debate on gender equality and achieve widespread media coverage around March 8th.
