SUSTAINABLE BRANDS

1. Campaign Objective:

Sustainable Brands Madrid, powered by the international platform Quiero, is a key event in the field of sustainability, bringing together companies, institutions, and experts to address major global challenges. Our objective in the last three editions has been to generate extensive media coverage that positions it as a benchmark for sustainability and impact-driven brands in Spain, maximizing their visibility in print, radio, television, and digital media.

2. Results Achieved

Our event management has resulted in significant media coverage, ensuring extensive coverage of Sustainable Brands Madrid.

• Broad coverage in print, radio, and television: We secured the participation of both general and vertical media outlets, with over 100 mentions in print, digital, and audiovisual media.
• Management of interviews, articles, and features: We leveraged the publication of 15 articles, features, and interviews with key speakers and experts, positioning Sustainable Brands Madrid as the leading event in sustainability.
• Opinion pieces: We coordinated the publication of several opinion pieces in relevant media outlets, addressing the most important topics on the sustainability and corporate responsibility agenda.

How We Did It

To ensure the success of Sustainable Brands Madrid’s PR strategy, we implemented a comprehensive campaign that combined key actions:

1. Press events and interview management: We organized press events that attracted a significant number of journalists from key media outlets. In addition, we managed exclusive interviews with speakers from leading companies, ensuring that the event’s key messages were effectively disseminated.
2. High-impact content generation: Throughout all editions, we managed the publication of articles and reports in the most relevant sustainability and business media outlets. We also coordinated the creation of opinion forums, highlighting Sustainable Brands Madrid as a space for reflection and action on the future of brands and their social and environmental impact.
3. Audiovisual media coverage: We secured Sustainable Brands Madrid’s presence in audiovisual media, with interviews and reports that highlighted the critical topics addressed during the event, such as the fight against greenwashing, impact investing, and the management of ESG criteria.

Thanks to our communication strategy, Sustainable Brands Madrid achieved a significant media visibility, establishing themselves as the leading sustainability event in Spain, and generating a constructive conversation about the role of brands in today’s society.