SPAINSIF

1. Campaign Objective:

Spainsif, the leading platform in Spain for promoting Sustainable and Responsible Investment (SRI), hired us to design and implement a complete long-term communication strategy. Our work over the past few years has focused on increasing the visibility of SRI, positioning Spainsif as the leading source of information in this field, and encouraging its members to participate in sustainability and responsible investment initiatives.

Results Achieved:

Thanks to our collaboration with Spainsif, we have achieved outstanding results that have contributed to their recognition in both the media and the sustainability and finance ecosystem:

• More than 1,500 media mentions in the last five years: Including coverage in general, financial, and sustainability-focused press.
• More than 150 interviews arranged: We have secured the participation of Spainsif spokespeople in key interviews, positioning them as leading experts on sustainable investment.
• Opinion pieces managed: We have managed nearly one hundred opinion pieces, positioning Spainsif spokespeople as thought leaders in the field of financial sustainability. These pieces have been published in key media outlets, helping to reinforce the organization’s position as a benchmark in Sustainable and Responsible Investment.
• Increased member engagement: Using a consistent communication and outreach strategy, we helped to get a greater commitment and participation from Spainsif members in sustainability initiatives.
• Social media management: We also managed their LinkedIn and X profiles, which increased their presence and interaction with a key audience interested in sustainable investment and ESG criteria.

3. How We Did It:

Our strategic approach with Spainsif has been founded on continuous and adaptive collaboration, adjusting to their needs and the trends in the financial sustainability sector:

1. Positioning Spainsif as a benchmark: Over the years, we have worked to position Spainsif as the leading source of information on Sustainable and Responsible Investment in Spain. We have achieved this through managing interviews and building relationships with key journalists who now turn to Spainsif spokespeople as leading experts on financial sustainability.
2. Distribution of key studies: We were responsible for sending to the media important reports, such as the Governance study, which achieved significant media visibility thanks to coverage in both specialized and general-interest media, as well as our press conferences, which attracted a considerable number of journalists.
3. Social media management and growth: Through our social media management, we strengthened Spainsif’s digital presence on platforms such as LinkedIn and X, increasing engagement and enabling them to successfully disseminate their messages on responsible investment and sustainability to a broader and more specialized audience.

Thanks to a solid and consistent communication strategy, we have not only increased Spainsif’s visibility in the media, but also consolidated their position as a key player in promoting Sustainable and Responsible Investment in Spain.