SORARE

1. Campaign Objective:

This case study focuses on managing the communication for the funding round for Sorare, a leading French sports NFT company. Sorare sought to raise awareness of this key operation for its expansion, in which football star Gerard Piqué participated as an investor. The objective was to generate media interest in sports and technology publications, as well as in high-level business media, highlighting the significance of the investment and Sorare’s potential in the Spanish market. Thanks to our successful work, Sorare entrusted ComBoca with their long-term PR.

2. Results Achieved

The funding round campaign was a resounding success, achieving broad coverage in key media and significantly increasing Sorare’s visibility in Spain:

• 108 press mentions, including coverage in sports, technology, and business media.
• Virtual press conference: Eight journalists from leading Spanish media outlets—both economic and sports-focused—attended the virtual press conference, representing some of the most influential publications in these sectors.
• International coverage: The news attracted attention from media outlets in Spain and worldwide, reinforcing Sorare’s global relevance.

How We Did It

To ensure the success of Sorare’s campaign, we developed a communication strategy designed to maximize the impact of the news across multiple sectors:

1. Storytelling adapted to the Spanish market: We highlighted Gerard Piqué’s role as a key investor and Sorare’s innovative business model within the sports NFT ecosystem, connecting with both sports and financial audiences.
2. Virtual press conference: We organized a virtual press conference featuring Gerard Piqué and Sorare’s CEO, giving journalists the opportunity to interact directly with them and generate exclusive content.
3. Media coverage: The strategy included press release distribution and interview coordination, resulting in over 100 media mentions in specialized and general outlets at both national and international levels.

Thanks to this strategy, Sorare achieved significant visibility in the Spanish market, driven by Piqué’s involvement and a successful funding round that further consolidated its leadership in the sector.