ATOMICO

1. Campaign Objective:

The State of European Tech Report by the European venture capital firm Atomico is an annual benchmark document that analyzes the evolution of the technology sector in Europe, offering key data and trends on investment, employment, and technological development. Our objective has been to raise the profile of this report in Spain, adapting the communication strategy to capture the attention of major media outlets in the economic, technological, and general interest sectors, and ensuring that the report becomes a key resource for journalists throughout the year.

Results Achieved:

In each edition where we managed the report’s communication, we achieved significant media coverage, positioning it as an essential tool for understanding the European technology landscape and capturing the interest of key media outlets.

• Exclusive coverage with leading national media: We secured exclusive coverage with some of the most relevant media outlets in Spain, ensuring the report received in-depth coverage through articles, interviews, and features.
• Over 100 media impacts: Each edition of the report generated more than 100 press mentions, with coverage in technology, business, and general media.
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  Year-Round Reference: The State of European Tech Report is not just a one-off news item, but a continuous reference source for media and technology analysts, ensuring its continued relevance throughout the year.

3. How We Did It:

Our communication strategy for Atomico was designed to ensure that the State of European Tech Report receives maximum visibility and establishes itself as a benchmark report in the Spanish market.

1. Exclusive and strategic interviews: We collaborate with key media outlets to secure exclusive features and ensure the publication of interviews with Atomico representatives, highlighting the report’s most relevant data and its impact on the Spanish and European technology sector.
2. Adapting the message: Each year, we adapt the report’s content to the Spanish context, highlighting figures and trends of particular interest to the national market. We issue a press release that is distributed to key media outlets, so the message is relevant and impactful.
3. Ongoing Coverage and Monitoring: Beyond the initial publication of the report, we promote its continued use as a reference in technology and business media. Throughout the year, the report continues to generate mentions and is cited in a number of analyses and reports on the evolution of the technology sector in Europe.

Thanks to this strategy, the State of European Tech Report has positioned itself as an essential tool for understanding the European technology ecosystem, remaining a benchmark in Spain throughout the year.