AETD

1. Campaign Objective:

The “Save Your Area” campaign, launched by the European Association for the Digital Transition (AETD), aimed to promote collaboration between local councils, business organizations, and citizens to support local businesses, especially during the Christmas shopping season. Visibility in the media and on social networks was key to achieving widespread mobilization, engaging local institutions, and fostering a positive impact on regional economies.

2. Results Achieved

The “Save Your Area” campaign achieved significant reach in a very short time, generating a high level of engagement in both traditional media and social networks:

• 31 press releases sent: We sent 31 general, regional, and local press releases within two weeks, tailoring the messages to the needs of each area.
• Over 100 press mentions: The campaign got over 100 mentions in general, vertical, and local media, as well as on radio, strengthening its national presence.
• 520,000 social media impressions: Using profiles on Facebook, X, and Instagram, more than 200 posts were generated, reaching a total of 520,000 social media impressions.
• +100,000 views of the campaign video: Thanks to its viral spread on social media, the main campaign video surpassed 100,000 views, reinforcing the message and capturing the public’s attention.

How We Did It

To ensure the success of the “Save Your Area” campaign, we developed a complete strategy that combined traditional media and social media actions, in order to maximize the impact within a limited timeframe:

1. Message tailoring for each region: We sent up to 30 customized press releases to general, regional, and local media outlets, encouraging institutional and business participation in each area. The goal was to involve local authorities and business associations to generate greater resonance in each community.
2. Strong social media presence: We created a website and profiles on Facebook, X, and Instagram for the campaign, publishing more than 200 pieces of content in a short period. These posts served as a driving force for dissemination, achieving more than 520,000 impressions and boosting user engagement, who shared the message, contributing to the viral spread of the campaign video.
3. Multimedia Promotion: The campaign video, designed to evoke emotions and highlight the importance of supporting local businesses, was a central element of the digital strategy. Its viral spread on social media allowed it to reach over 100,000 views, becoming one of the campaign’s main drivers and ensuring a wide reach in a very short period.

Thanks to this strategy, “Save Your Area” not only achieved significant media impact but also mobilized thousands of citizens and local authorities to support local businesses at a crucial time of year.